This paper explores how the online environment reshapes the balance between freedom of expression and personality rights, particularly honour, under the accelerating dynamics of virality. The argument is made that digital governance frameworks, such as the Digital Services Act, delegate quasi-sovereign adjudicatory functions to private actors, raising rule of law concerns unless complemented by public intervention and adjudication. Drawing on the principles of digital constitutionalism, virality is reconceptualised as a vector of risk that must be incorporated into the balancing of competing rights and interests. The study further proposes the presumption of innocence in its extraprocedural dimension, as an additional safeguard against reputational harm. Building on these substantive contributions, the paper concludes that effective protection of rights online requires not only robust private moderation mechanisms but also a reassertion of the role of public institutions through procedural guarantees and judicial oversight.